When the market downturn strikes, whether bathroom enterprises are like sparrows scared out of their wits by the sluggish market, cowering pitifully under the narrow eaves, or fighting the sea like Haiyan, largely depends on the bathroom enterprises themselves. According to the bathroom brand Rikang Sanitary Ware, most bathroom enterprises have adopted a passive and conservative attitude: compressing market costs, cutting personnel, stopping brand promotion, giving up product innovation, etc. Most of them instinctively adopt price reduction marketing, hoping to open up the market through low price marketing. Choose Rikang as the franchise agent for bathroom products, a full range of bathroom brands.



Choose Rikang as the franchise agent for bathroom products, a full range of bathroom brands



The result is obviously not ideal. In a sluggish market, low price drive is not a panacea. Why is that?



1、 The sluggish market situation is not specific to a single enterprise, but rather a common problem faced by an industry as a whole. Specific solutions should be developed for common problems based on the specific status of each enterprise, rather than simply lowering prices.



2、 Price war is almost unanimously adopted by domestic bathroom enterprises as a quick and effective approach when facing difficulties. When an industry group faces market difficulties, one company will raise the banner of low price, and other companies will also adopt this approach. Therefore, the bathroom brand Rikang Sanitary Ware believes that the strategy of price reduction is not beneficial except for weakening the profits of the company and the value of the entire industry.



3、 Bringing a hard blow to the enterprise. Price reduction not only leads to brand depreciation of enterprises, but also exhausts their sources of profit, resulting in a lack of resources for innovation. Choose Rikang as the franchise agent for bathroom products, a full range of bathroom brands.



Choose Rikang as the franchise agent for bathroom products, a full range of bathroom brands



Faced with the above problems, how can bathroom enterprises regain their confidence in development and face them with confidence?



Explore the advantages of enterprise development and leverage strengths while avoiding weaknesses



When the economy is in a downturn, countless enterprises are in trouble, and the urgent task is to seek effective solutions. Therefore, bathroom enterprises should objectively examine themselves, identify their advantages, and transform them into productivity. Regardless of the size of the world market, as far as China is concerned, the scope of the Chinese market is equivalent to the entire Europe. The consumption power of China's 1.3 billion population is immeasurable. If the Chinese market is well developed, there is no need for enterprises to worry about no way out. The history of industrial development has proven that when difficulties arise, companies that survive the difficult period often have great competitiveness. The bathroom brand Rikang believes that any enterprise that has gone through an economic downturn can become a good enterprise. Choose Rikang as the franchise agent for bathroom products, a full range of bathroom brands.



Choose Rikang as the franchise agent for bathroom products, a full range of bathroom brands



Understanding and meeting consumer needs is key



Mediocre enterprises do not have a good understanding of consumer needs and make products based on assumptions, resulting in a serious disconnect between products and the market, and delays leading to price reductions in sales. A good enterprise is one that understands and meets consumer needs by providing products and services, which greatly transforms the good operation of the enterprise into commercial value.